Custom Putters:
First time availability to have a carbon or DASS putter made to order. There were some limitations including but not limited to: no 3/4 head shapes, no nano engraving, no special features taken from past limited editions like the spider web face on the Dream Weaver series, no stamped site dots (I think), and a few other limitations. You could have made any model putter RJB has ever made, any neck, custom top line (flat, rolled, etc.) engravings, plugs, etc.
Prices were about double what a standard carbon or DASS putter would have been.
You had to make the commitment and pay 50% down that night. Not the next day or a week later, only available that night and you could work on your design later. Turn around time was I think about 2 months.